User Interface and Interaction Design that create intimacy

Look, I've spent a long time designing and redesigning pretty much every UI element you can think of. Buttons that get clicked thousands of times a day, navigation systems that guide millions, dense dashboards that help people make million-dollar decisions, forms that collect life's most personal info. If it lives on a screen, I've probably worked over it at some point.

Every project eventually ends with the same uncomfortable question: Is this actually good? Does it feel right? We now have insane tools. Data layers, predictive UX models, even algorithms that nudge color choices down to the hex code. They help us craft flows that convert, retain, and perform. But in all that optimization, we've mostly ignored the one thing that keeps people coming back. How does the interface make someone feel seen, understood, maybe even delighted? How do we create that invisible thread, that visually and emotionally bond the product with the human?

Between the bussiness goals and users expectations, I have come to realize that three following layers, if balanced precisely, can help in building a strong bonding with people.

Designing for the gut: It is either good or bad

Designing for interacting:

Designing for interacting:

Tools

Some of the tools that I use to build intimacy through UI and interaction design:

My work

Visuals speak better than words. The following work samples are the results of my fun and creative design process